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About the Company

Established in 1966, Sonak Group is a Philippines-based distributor and retailer of sporting fashion and goods across Southeast Asia. The company supplies sporting goods and equipment from over 30 global brands including ASICS, Molten, Mikasa, and Onitsuka Tiger.

Einstein 1 has contributed to 70% year-on-year revenue growth for three years in a row, and MuleSoft has increased speed to market by 66%.

Navigating inefficiency in traditional retail

Before its digital transformation, Sonak Group’s reliance on manual processes presented opportunities for improvement in growth and efficiency. Processes like inventory management, sales reconciliation, and customer interactions were largely paper-based, which could lead to delays and inconsistencies.

For example, delayed inventory updates across Sonak Group's wide network of retail stores contributed to discrepancies between actual stock levels and reported data. This resulted in overstocking or stockouts, and customers might occasionally find items unavailable in-store despite being listed as in stock.

Manually reconciling sales data from various stores and ecommerce platforms was time-consuming and prone to human error. This hindered the company's ability to efficiently track sales performance and make well-informed business decisions.

Customer service operations were managed independently by each store and lacked a centralised view of customer interactions and history. This made it challenging to offer fully personalised customer experiences and missed opportunities to enhance customer loyalty.

Einstein 1 has contributed to 70% year-on-year revenue growth for three years in a row, and MuleSoft has increased speed to market by 66%.

Salesforce Small Business Innovation Day Broadcast

Established in 1966, Sonak Group is a Philippines-based distributor and retailer of sporting fashion and goods across Southeast Asia. The company supplies sporting goods and equipment from over 30 global brands including ASICS, Molten, Mikasa, and Onitsuka Tiger.

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Hotline: 0918 159 299
Email: info@omx.vn
Địa chỉ: Số 1 Trần Nguyên Đán, P.Định Công,
Quận Hoàng Mai, TP.Hà Nội